Dada is the sun, Dada is the egg. Dada is the Police of the Police.

7/29/2005

Dali = big money

Via ArtsJournal:
The Philadelphia Museum of Art's Salvador Dalí exhibit generated $55 million in economic activity in the Philadelphia region, created 830 equivalent full-time jobs, and added more than $4.46 million in increased tax revenue, according to a report released today.

The analysis, done for the museum and its marketing partners by Urban Partners, a Philadelphia firm, says the Dalí exhibit helped other local businesses by:
  • Selling 20,700 hotel room-nights to individuals who came specifically to see the Dalí exhibit. (A room-night is one hotel room occupied for a night.)
  • Motivating about 52,000 visits to other cultural attractions, including 9,800 visits to Independence National Historic Park and 7,000 visits to the Franklin Institute.
  • Drawing more than 370,000 visitors to the museum to see the exhibit, with 85 percent coming from outside the city.

Blogarama - The Blog Directory Sanity is not statistical.