Crashing the gates!
Lindsay has a good review of Kos & Armstrong's soulless strategery.
...I should note that I don't think that Kos & Armstrong are utterly full of crap (and neither does Lindsay, just in case that was unclear). I'm quite sure they have a lot of valuable things to say, some of which L.B. identifies in her review; she also, I think, puts her finger on a big part of what's wrong with their approach.